The Sports Humanitarian of the Year Awards

Exploring the purpose and the drive to become better than oneself and extending a welcoming hand to others who are less fortunate.

About the project

This video that we produced alongside ESPN had one goal. It was to relive the life of Muhammad Ali and his humanitarian efforts.

The Process

When broken down, the video has three segments that are intercut. The base is the reenactment of Ali in a boxing ring and the choreographed dance. King’s Boxing Gym in Oakland, CA has the backdrop for these scenes. The second layer of video clips depict Ali’s experiences growing up. To round out the video, archival footage of Ali and current news gelled the videos theme into a cohesive message. The voice over narration written by Tom Rinaldi and voiced by Laila Ali was the final touch.

The Result

The video opened the awards show that was broadcast on July 25, 2017 on ESPN.

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Sports
  • Broadcast Television