Malcolm London: An Undefeated Conversation

A spoken-word piece highlighting Chicago's storied violent past and promising future while encouraging athletes to stand up to racially motivated violence.

About the project

ESPN approached us with the opportunity to do a short opening video for The Undefeated: Chicago Town Hall Special.

The Process

With only a couple days to pull together resources, we used a variety of social media platform (forums, blogs, and friends) to get an idea of how we would accomplish this and who could help us along the way. We hit the ground running off a red-eye flight straight into the heart of Chicago. We spent three long days balancing both run and gun shooting and elaborate planned set ups with talent before we were able to call it a wrap.

The Result

The video was played before a panel discussion in front of a live audience about guns and violence in America and racially motivated violence.

Behind the Scenes

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Television Broadcast