The Process
The challenge for this project was how to creatively demonstrate how the accessory was a more efficient solution than carrying several add-ons. The aesthetic goal for the video was to keep focus on the HyperDrive dongle and this was done by shooting the entire video against a white background. Add to that dynamic camera movement, in part to using a camera crane and a custom built 8′ by 8′ lazy Susan, and complimentary voice over, and the result was an eye catching video.
