Spitfire Athlete

When women rise above and break the stereotype to build mental and physical strength. This is the pursuit of women to find their greatest selves.

About the project

When Spitfire Athlete first approached us, we were beyond impressed to see the app developed by two self-taught female coders.

The Process

Erin and Nidhi were looking to create an inspiring video to empower individuals to be their best self, and break stereotypes of women not belonging in the weight room. With a little under a month to prepare for the shoot, we quickly gathered everything Erin and Nidhi had prepared and laid out how the shoot would go. Lucky for us, we had a team of amazing female athletes and a beautiful gym at our disposal.

The Result

The final video was used for Spitfire’s crowdfunding campaign which they were successfully funded, as well as a brand piece to tell the Spitfire story.

Behind the Scenes

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Crowdfunding
  • Product