The Process

PureOver provided a pitch deck detailing the aesthetic for the photos and we took the opportunity to not only realize their vision but enhance it. This is a value that we bring to each and every project we work on. We believe it’s important to maximize what we can deliver. Although we were working within the confines of a creative direction, we had the leeway to capitalize on new ideas on the spot.

We’d characterize the shoot as calculated experimentation. Shapes and backdrops were continually being flown in, the product was staged in various ways, and the camera kept taking snapshots of all the configurations. This approach allowed us to capture a vast amount of imagery in a limited time slot.