The Process
Washington, D.C. based agency, Ghostnote, reached out to us with a timely request. The ask? They were building a case study for Grammarly Business and required a quick turnaround on production featuring particular, prominent voices from the Zoom team. The turnaround? Those particular, prominent voices would be at the San Jose, California based Zoom HQ within the week.
We welcomed the opportunity to produce their story and partnered with Ghostnote to come together on a compelling look and feel that humanized those prominent voices while also communicating just how important Grammarly was during their unprecedented growth. The trick here was that the ideal locations for our aesthetic were only available across several buildings that are a part of Zoom’s San Jose campus. To add to this logistical challenge, some of those rooms would be off-limits for us at certain hours throughout the day. Challenge accepted.
To keep this all within a day’s worth of production (emphasizing our quick turnaround), we doubled-down on fine-tuning the details of our production design, camera and lighting set-ups and how the pieces would move within and across our tight-knit teams. And this all began with a tech scout day, where we could begin aligning our department heads’ planning against the vision of the production.
Mac House Productions was responsible for full production from treatment to the finished commercial with full creative collaboration alongside Ghostnote. Production took place in San Jose, CA.
