Lowebot

Aisle after aisle you walk in search for that part you need for your home project but to no avail. With this new automated assistant, you'll never get lost again.

About the project

We collaborated with Roc Noir to produce their latest endeavor with Lowe's and Fellow Robots.

The Process

The focus was on the annoucnment and release of LoweBot, a new gen auotmated in-store robot. The project was two fold, to film riveting product shots of the LoweBot and to document the interaction of the robot in house with customers.

For the product shots we shot the LoweBot against a black backdrop and used turntable to spin it; crane and dolly shots added dynamic movement. The in-store portion was filmed a local Lowe’s store over where we had full control of the environment and where we could stage the interactions.

The Result

The video went onto receive notice amongst many tech publications and major news outfits like CNBC. The LoweBot made it’s debut in select San Francisco Bay Area stores during the 2016 holiday season.

Behind the Scenes

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Product