Lowe's Vision App

Augmented reality is the emerging technology that's allowing the professional and the everyday person to visualize without compromise.

About the project

Vision is powered by Google's Tango which allows consumers to visually style their environments with Lowe's products.

The Process

Both Roc Noir and Lowe’s Innovation Labs have a distinct style to how interviews are shot; they pale in contrast to the norm and we welcome the shift to a more striking talking head. As a complimentary addition to the video, the user experience of using Lowe’s Vision app was filmed at the historic Ellen Kenna House in Oakland, CA and at a local Lowe’s store.

The Result

Lowe’s Vision was officially launched on the Google Play store in the fall of 2016. To continue the promotion of the product, we have filmed interviews with Google’s Tango team to create additional video assets.

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Product