Muse 5 And Rio 3

Music, the universal language of mankind. We use it to relax and we use it to drive us. When we hear music, we lock-in.

About the project

Following the success of the Apollo 7 Bluetooth earphones, Vanson & Associates tasked us to produce a video for Erato's new products.

The Process

Knowing that we were targeting a slightly different market than Apollo 7, the concept was to focus on active lifestyles. Filmed over the course of three days, the video showcased how the earphones were a complimentary accessory for each individual. They say it’s all about location, location, location. During our pre-production we secured a boxing gym that we were able to use for two of the vignettes in the video.

The Result

The campaign launched in the fall of 2016 with an ask of $50,000 and ended with $824,266. After the completion of the fundraiser, we continued to work with Vanson & Associates on shorter versions of the video for follow up marketing.

Client

  • Vanson & Associates
  • Erato

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Commercial
  • Television Broadcast