Before
Under the Urban Green, the company focused on commercial projects before venturing into residential. Before rebranding, they were updating their website.
Oak & Willow
Bringing a creative and holistic approach to residential builds. This San Francisco Bay Area company offers homeowners a chance to own a custom designed home.
After
We worked with Oak & Willow to define a fresh aesthetic that would represent their new business model and showcase their design projects.
About the project
For the better part of the last decade, MacHouse has worked with the founders to capture imagery of their construction projects.
Overview
At the beginning of 2020, Urban Green Construction made the effort to rebrand their business to pursue residential building. As with any pivot in business, a brand new web site was bound to be created. Having worked with the company in the past, we amassed a wealth of quality photos and videos. This imagery is the anchor for the website.
Our collaboration with Oak & Willow is always rewarding and this design project is no exception. The philosophy we defined for the web site was to let the visuals speak. We didn’t want to burden a visitor with construction jargon, and instead, we wanted to exude the Oak & Willow principles.
Scope
- Website Design
- Photography
- Videography
