The Process

In recent years, Tepui rebranded its logo and redesign their website. To anticipate the new direction, the product line needed to be photographed to showcase the new branding. Our team opted to use continuous lighting instead of strobes because this workflow allowed them to work at a quicker pace.

With this plan, we built a giant softbox above the vehicle and used ground-level fixtures to fill in shadows. Regardless of how soft the light was, there were still reflections to combat. A polarizing filter mounted to the lens suppressed unwanted glare and reflections with each turn of the variable filter.

The post-production of this project was managed through Lightroom and Photoshop. Lightroom established the basic color correction and editing, while Photoshop enabled our team to composite together various photos to achieve a polished deliverable.