Alaska Airlines x Brock Purdy

Purdy's Favorite Routes with Alaska Airlines

About the project

Working with our friends at Mogg Media, we were able to assist in creating 49er's Quarterback Brock Purdy's second ever TV Commercial.

The Process

Director Daniel Mogg and DP Jason Johnson reached out with a quick turn production for Alaska Airline’s with the Bay Area’s own Mr. (Not-so)Irrelevant. We had a few calls to chat about the details, and luckily the team had creative dialed in and access to a beautiful field at SJSU that lined up with production’s schedule. When working with athletes you are always short on time and that means we needed to plan out every angle and shot prior to the shoot and ensure we maximized our time with Brock. And thats exactly what we ending up doing. The team got together for a tech scout and we actually shot and mocked up the entire commercial so we knew exactly how the finally video would flow. We were excited to bring on amazing local crew and work with new faces from The Emerald City.

The Result

Brock Purdy may have been underrated in the start of his career, but the season and this partnership with Alaska Airlines seems to be the first of many successes to come his way. The video was shot, edited, and aired in roughly two week’s time! It’s always rewarding to see the work you were a part of creating, go live, and it doesn’t hurt when it happens to be on Sunday Night Football!

Behind the Scenes

Client

Services

  • Production

Genre

  • Commercial