The Process

We had the pleasure of working with not only the iconic Chanel brand, but also Intel, Kinetic, and Ambient to capture this brilliant drone spectacle across five different cities around the world: Los Angeles, Miami, Dubai, Seoul and Kaohsiung City.

The complex nature of working across multiple time zones and languages simultaneously while planning a massive global shoot was only compounded further with navigating the covid restrictions and protocols of the time. However, with our team’s extensive production experience we were able to comprehensively figure out our creative approach, coordination, permitting & travel all with less than a month to go before our first leg of production.

The Result

Seeing hundreds of drones light up the night sky in a choreographed routine is beyond magical. The challenging part of capturing this on video is that we only have one chance to get it right. This required memorizing the animation sequence and pre-planning the best vantage points for capture. The magic of the show would unveil itself to the public, and to us, only a handful of times. Our team had to be laser-focused and ready.

Ultimately, we were able to deliver unique highlight videos for each city as well as a complete montage of the worldwide celebration for Chanel to showcase on social.

C’était une grand fête.

And whilst delivering a project to the highest standards is our utmost priority, we always make sure that we, and our client, have the most enjoyable time in doing so. This project gave us an incredible opportunity to spend a great deal of time traveling across the world, so we found it important to enjoy our environment and our company throughout the experience. Do what you love and make the best memories while doing so.