The Process
The partnership between Cinesthetics and Mac House is built on innovation. Over the course of the last several years, the cinematic documentary approach has continued to evolve and Electric Forrest challenged us to push the boundary of the weekend highlight video. With most videos of this ilk, the video is created in the edit—meaning that the crew just captures moments with no real intent.
Under The Forest, Above The Ground was created long before we began filming. We brainstormed with collaborators to define the type of imagery we wanted. We focused on symmetry, top-down perspectives, and match cuts to piece together the video.